Genecia Alluora is a former Miss Singapore, Cafe Retail Chain Owner and Southeast Asia Woman of Excellence 2010, International Progressive Women 2019. She is awarded by Noble Queen Most Prominent Women Empowerment in 2020. She is also a Business Coach and awarded as Mentor of the Year in Powerhouse Global Ltd., the Founder of Soul Rich Woman, the #1 female entrepreneur network in Southeast Asia that connects more than 200,000 women across the region in the ‘Soul F’ membership program. For the past 17 years, Genecia coached celebrities, CEOs and politicians to be seen as a leader on stage. Today, with the Soul Rich Woman Blueprint and SRW academy, she mentors thousands of women to bring their business and leadership brand online. Her vision is to support 1 million women to own and love the F-Word.