A virtual friend is not a real one and that’s what we wanted to show.
We created a series of videos showing the virtual relationships that people have in the most famous social networks, but in the real world. We wanted to show what would happen if we lived our lives with the codes of the virtual world.
There was an invitation to an “analog” party for those who collaborated with the cause by saying why a contact is not a real friend. In that party they could come with their friends from facebook, twitter or any other social network and have fun in person.