About IRCE Conference :
IRCE is a leading Ecommerce conference by Internet Retailer Magazine.
IRCE conference offers strategic educational sessions on the topics that matter – With over 130 sessions covering various topics and trends. What makes the session unique is that it is curated, which means our speakers are not only knowledgeable but prepared with helpful, actionable presentations for you to learn from.
About the Session :
Merchandising around out of stock to save the sale
An online shopper’s discovery that a searched-for product is out of stock is a lost opportunity for the merchant. Frustration can drive shoppers to another site, leaving a trail of disappointment with the brand in their wake – but it doesn’t have to be that way. It’s all about narrowing the gap between the expectations your site sets up for shoppers around current inventory status and what your site is able to deliver. This session will highlight how merchants can handle out-of-stocks online to retain shoppers’ future business, and even direct them to other in-stock products in a way they’ll be receptive to.
Presented by :
Mohit Maheshwari -Partner , NMG Technologies
Mohit Maheshwari is the Co-Founder & CEO of NMG Technologies www.nmgtechnologies.com , a 12 year old web, software and mobile development company that help businesses build valuable technology solutions.He brings with him over 18+ years of experience in the technology industry and specializes in setting up offshore operations and development and digital marketing teams for businesses and agencies in US, UK and Australia and providing market access guidance to businesses looking to enter the faster growing ecommerce market in India.He is a member of IAMAI , SEMPO , FBN , NASSCOM , CII and a regular speaker on Digital Marketing and development best practices.NMG Technologies was started from London and now has a large Development centre in India working with a broad range of clients and partners from all over the world including USA ,UK, Australia, New Zealand , Singapore and over 20 other countries.The companies ecommerce clients include large national and international brands, SMBs, digital agencies, funded and non-funded technology start-ups .When not busy with work , he makes it a point to attend EDM Music Festivals and loves to travel.
Ujjwal Dhoot – CMO & CPO -FSAStore.com
Ujjwal is obsessed with influencing the optimal customer journey and building engaging customer platforms. Having successfully grown eCommerce companies’ many-fold & managed marketing budgets in excess of $10 million, he strives to keep building fast-growing marketing and product driven organizations. He is currently Chief Marketing Officer/Chief Product Officer at Health E-Commerce, a hyper growth eCommerce company, where he joined with diverse experience in direct & digital marketing, retail, eCommerce, business development & analytics. He is responsible for the overall product strategy, customer acquisition & retention, analytics development & enhancing the customer experience on all platforms. Prior to FSAStore, he was VP Marketing & eCommerce at Charming Charlie, a retailer with over 350 stores. Here he oversaw the overall marketing and eCommerce strategy including Digital, CRM, Customer Insight, eCommerce and PR functions. Ujjwal’s focus was finding new avenues for growth, and optimizing and extending the customer lifecycle. From when a customer first experiences a brand to getting more lapsed customers back, he loves to emphasize behavioral change to increase customer lifetime value. Ujjwal has also been VP of Marketing at 20×200, an online retailer for limited edition art, where he oversaw all aspects of marketing. While he was VP of Marketing at PetCareRx.com, a fast-growing omni-channel retailer for pet medications, he managed the entire direct and digital marketing portfolio, along with business development and customer insight functions. He also successfully led the A/B and multivariate testing program to double eCommerce conversion to over 10%.