As I see it, there are three critical components… or points on a sales success triangle if you will. They are the coming together of Attitudes, Behaviors and Techniques.
Attitude involves your outlook. How you personally view your role and what you offer (a product or a service) and the company you offer it for. And your view of your marketplace.
Behavior, refers to your actual actions. It’s what you do to accomplish your job or your mission.
Technique is the tactical side of what you do. It’s how you do your behaviors.
None of these can stand alone. If one or more are either deficient or not present, your success triangle falls apart.
To win in sales we must constantly monitor and adjust our attitude and belief upward.
We’ve got to do our behaviors: Set goals, map out plans and then put them into action consistently, so that we can use our techniques.
Techniques are our strategies and tactics coupled with our personal presence as a sales professional.
All three of these critical elements come together to produce a winning successful combination.
Frank here in Fort Worth.
Y’all come see us!