Branding Pupu Platter – A Taste of What Branding Has to Offer
This introductory branding talk walks your through the branding process and gives you a little taste of how to put it to work for your business. Learn why branding is so important and what it can do for your organization.
I will also cover how to put your brand strategy to work. Marketing that is informed by brand strategy is targeted at your prospective customers, speaks to them in their language, differentiates your company from the competition, and represents “who” your brand is in a way that feels authentic.
This is a great first video to watch to get a basic understanding of branding.
This video is part of Hustle With Aloha, which provides marketing and branding resources for small to medium businesses as well as entrepreneurs. Hustle With Aloha is a project by Alicia Nagel Creative.
About Hustle With Aloha:
If you Hustle With Aloha, you are a smart and saavy entrepreneur who is also warm, kind, doesn’t give up, and is down to earth. The purpose of this site is to share marketing and branding tools and advice with the entrepreneurial community of Hawai’i (and beyond) in the spirit of aloha. After consulting clients 1-on-1 for over 10 years, I am developing ways to bring my services to those who can’t afford or don’t need individual consulting. On this site I share downloadable tools and helpful video recordings of workshops on marketing and branding as well as recordings of interviews where I chat to experts on topics that can help entrepreneurs and small businesses succeed. Sign up to be notified when new resources are posted, and to get invited in-person workshops and events.
About Alicia Nagel Creative:
Alicia Nagel has over 10 years experience in creative leadership and brand strategy, with a background in design and advertising. She runs a branding and design consultancy where she has helped well over 100 companies with branding, marketing, and graphic design of cross-channel communications. Alicia has extensive experience using research and discovery to inspire and guide marketing efforts for companies as well as marketing and technology firms. Branding is her sweet spot and she’s been affectionately called a “brand therapist” by clients. Alicia enjoys giving back to the community by taking on pro bono work for nonprofits and leading branding workshops to help the entrepreneurial community. She has been asked to speak by organizations such as University of Southern California, Etsy, and Portland State University. Alicia studied communications with a concentration in anthropology at Boston University.
Video Recording by: Aloha Media Group
SFX of ocean recorded by Mike Koenig.