Admongo In Action

Having an “aducation” means understanding the true messages behind advertising. Admongo teaches this to kids in a way that’s fun, interactive and helps them become more thoughtful consumers. Use Admongo in the classroom or at home with teaching tools and…

Admongo In Action

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Having an “aducation” means understanding the true messages behind advertising. Admongo teaches this to kids in a way that’s fun, interactive and helps them become more thoughtful consumers. Use Admongo in the classroom or at home with teaching tools and other resources at https://consumer.ftc.gov/Admongo/teachers.html.

https://consumer.ftc.gov/admongo – See Admongo in the classroom as kids play the game and figure out whos responsible for ads, what the ads actually say, and what they want you to do.
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Transcript:
Greetings. Call me Haiz. Your education – no, your aducation – starts here. Why get aducated? Because advertising is all around you. Online, outside, on television. Ads are everywhere! Here, you’ll learn who’s responsible for advertisements, what they really say, and what ads want you to do. Here you’ll explore, discover, and learn. What is the ad actually saying? Take a look at the offer in this ad. Billboards show a giant ad. What do they advertise? Ads on sites where you meet and chat with friends, often seem to be for things you like. Not an accident. Advertisers use a variety of techniques to persuade consumers. Some techniques are easy to spot, and some are not. When you know which technique advertisers used, you’ll be able to tell what the ad is really saying. Welcome to ADMONGO!
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