A new client comes in asking you to create some content. They say they want A, but the way they talk about it makes it sound like they actually want B. The bigger problem is, based on what you understand of their market, what they really need is C.
So what do you do?
My friendship with Salman started out as a client-vendor relationship. He was working for a big company that had hired my team for some storytelling initiatives. During that time, our trust and friendship grew, and as he branched off to create his own fantastic agency, we continued to come to each other for support and to bounce ideas off each other.
Here’s one of those conversations.